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Monthly Archives: March 2017

Why is it important to have a mobile friendly website design?

The need of Web Development Company Sydney has increased several folds in the last few years with more and more companies investing in internet business than ever before. With the increasing reach of smartphone, it has become more obvious that people will browse websites using their phone and not their computer. This has started a new trend in market of website design services, that is to have websites that are mobile friendly and easy to operate from mobile. We at http://www.websitedesignsydney.org.au take care of the requirement and deliver according to the need of the customers.

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Why is it important to have a mobile friendly web design?

More use of mobile: Today, most of the people spend less time on computer and more time on mobile. The smartphones are equipped with systems that will help them browse all sorts of websites easily. Purchasing is done through apps, movie tickets can be booked online, bills can be paid and the bank account can also be managed through the mobile. In such a scenario, if you don’t have a website that loads easily on the mobile with all options being accessible, you will be falling short in the competition.

Google support: Google ranks websites better with mobile friendly version compared to ones that are not. It may cost you a bit more to have such a website but it is worth investing in if you want your business to sustain in the long run. With changing pattern of google ranking these websites are becoming more and more popular. In future, Google may even penalize websites which are not mobile friendly in nature. Websites that are not mobile friendly may cause problem for the smartphone users and the web development company shall keep in mind that google provide apps for the android smartphones.

Loss of business: Mobile friendly website means more business. Even if one does not have a laptop or desktop at home, he always has a mobile with internet connection. Many are ditching the big box for the compact surfing device on the palm. It is thus very important to go with the flow and have such a website designed by website design services in your city.

Composition: The composition of the website is such that all important information is fit into a smaller space and user will not miss out the information as well as the navigation buttons of the website.

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Smartphone space is enough: The smartphones are currently increasing in size but they are not as big as laptop screen. You may feel that the screen size is not enough to fit the page but they really are. Phones with bigger screen size will make things more convenient to view.

The Web Development Company Sydney, WEB DESIGN CITY has the best brains in market to make the web business success.

The made easy for finding the best website design company in Sydney

Web Design Sydney can be found in every corner of Sydney these days most of them calling them the number one. It can be really difficult for the website owner to choose a company that is really the best and just don’t brag. We, at web design city, believe in fair play and thus we bring you the criteria to find the right web design company. You can verify us on the criteria and then only give us the opportunity to work for you.

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How to choose the best web design company?

Understand your need: If this is the first time you are into web business, it is important to understand your goal as a whole and at the same time your customers and their choice. You can do a research on the competitor websites and you will know what they are doing to attract their customers. If you are sure about what you need, you will be able to convey your thought to the company and they will be able to provide you result.

Have a realistic expectation: Website design does not get ready in a day or two. It may take a lot of time for the website to be ready and the website design company shall be able to tell you about the time frame. It may take time for the website performs and finding more traffic has other factors apart from website design. Improve brand awareness and also have communication with your customers to make the website perform better. The website design Company shall be able to guide you in this direction.

Check the portfolio of the company: The Company that you are choosing for designing your website shall be aware of the market. You need to check their previous work as that would give you an idea about their strong points. As for the portfolio of the company or ask them for the websites that they have built earlier.

Communication holds the key: The website design company that you are choosing shall be easy to contact as per your requirement. A company with good customer support team that can be contacted online or through phone will be the best choice. Check if the company has a proper address which can be tracked down as per your requirement.

Blogging and content: The content of the website is as important as its design. You shall hire a company that knows the importance of content and should be able to provide you writers who are good at their work. At the same time the SEO needs have to be fulfilled.

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A web design company Sydney like us will cover all your needs. For any clarification you can visit http://www.webdesigncity.com.au

Factors that make a website design stand out

Millions of websites have almost crowded the web world these days and no matter what business you are in, you will have thousands of competitors promoting the same product. Being on internet is the best thing that you can do for your business with more people visiting websites for contact, product description or reference. In such a scenario it is important to have a website that is different from other websites in the industry and that can be made possible by a good website designer. While there are several factors responsible for making a website look good, there are some factors that make it stand out and webdesigncity.com.au knows how to use them.
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Minimal loading time: Nobody has time to spare these days and having a website that takes less time to load is a boon. This assures that the viewer will not go out of it without looking at the product. Flash player may sound lucrative but it is not going to make things faster. Software that doesn’t load on most systems is a strict no for the website. You will lose out of customers.

Colour Scheme: The colours you choose for your website along with the theme have a lot to say about your company and the product. While some colours may look vibrant, they may not do justice to the taste of the target group of customers. If you are running a NGO or professional website for pet adoption you cannot have a theme that is vibrant and colourful. Similarly, if you are selling baby products, black or simple white is not the colour to go with. Web Design City dealing in Website Design Sydney has great sense of the same.

Navigation: The first page of the website or the home page has a lot to do with the performance of the website. The viewer shall be able to find the places to go and the navigation shall be easy to follow. All important buttons should be highlighted and shall be placed where it is easy to locate. This makes it easy to navigate and find the actual product.

Purpose should be clear: You need to know what your users want. If your users are looking for information, the website can be as informative as possible. Keep the language simple and at the same time, SEO friendly. The pages shall have the clear perspective and should be designed accordingly by the website designer.

Follow F Pattern: Most of the successful website follows F pattern which says people notice the words written in the left more than the words written in the right. So the important information and the buttons shall be either on the left or middle or top of the website as that would be noticed. Keep the right side for advertisement or not so important stuffs.
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You can eventually think of many more factors to make the website design Sydney stand out but these are the most important of them all.

Improve search result ranking with these white hat SEO Techniques

In order to gain more and more traffic for their website, many don’t hesitate to adopt unethical search engine optimisation techniques which are not just cheap but also strictly prohibited by Google’s Webmaster Guidelines.SEO Services Sydney only focuses on the ethical SEO strategies to make a strong reputation and loyal customer base for your website on virtual world.

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What is White Hat SEO Technique?

In general White Hat SEO points to any practice that enhances search performance of the users while directing them to quality content which is accurate, unique, relevant and follows search engine’s guidelines. Solo purpose of Search Engine Optimisation Australia is to use only White Hat SEO techniques to improve ranking of your website in search result page.

Here we are sharing with you some of the most common White Hat SEO techniques for better search result ranking

Unique and Quality Content: The first step of an effective SEO is to make your website unique and relevant to the searching keywords. “Content is King” when it comes to successful and ethical SEO. There is nothing more valuable that you can offer your website than quality web content which optimizes your website ranking for search engines. SEO puts emphasize on quality of the content to improve the ranking.

Titles and Meta Data: Providing the websites with proper titles and meta data is essential. Thanks to profuse misuse of meta keywords and meta descriptions, search engines now don’t consider them as an important search elements but still it is important to use these meta data properly and ethically. A well –thought title carries loads of weight considering the semantic mark up. With Search Engine Optimisation, you can give your webpage the power of a relevant title and meta keywords.

Structural or Semantic Mark Up: Structuring your mark-up semantically helps the search engines to understand and recognize the content of your website quickly which is good for you to earn more and more traffic in future. Make judicious use of heading elements as search engines give more weightage to the heading/title elements. Also separate the design elements from the content elements by using CSS which in turn offers leaner codes making it simple for search engines to dig out what user is exactly looking for.

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Relevant Inbound Links: If your website is dotted with relevant inbound links, it automatically gets vote for being a good and quality website whereas bad links can attract lots of poor votes for your webpage. A professional SEO Service Sydney understands the difference between good and bad inbound links and uses this understanding to improve the ranking of your website on search engine results.

Research-Backed Web Design Tips: How to Design a Website That Works

At this age of internet, nothing is impossible to find; no matter which part of the world you are from. To grab such a huge opportunity to grow business, every company is now equipped with a functional website of their own. If you have a webpage, then surely you want it to be the best among the hundred other webpages from your competitors.

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There is certainly no magic pill to create a great yet lucid website that everyone will love to visit again and again but with these easy-to-follow web designing tips you can have one.

Make the Design Clean and Clutter-Free: Like rest of the world, web is also getting messy with tons of advertisement, video clips, images, links and pop-ups. All these make your webpage extremely cluttered and also confuse users like where to concentrate. Give your visitors a break from this clutter and mess. Professional web design services know well how to make a simple yet effective design for your website by keeping only essential elements and discarding the rest.

Make Use of Intuitive Navigation: All webpages consist of navigation options. Try to keep primary navigation options placed in a horizontal menu bar along top of the website. Secondary navigation options should come underneath the primary bar. It is also wise to place the secondary navigation options in the left-side margin of the webpage layout. Any website design Sydney Company is capable of designing a webpage without using any puzzling navigation format. Confusing navigation actually makes people to quit the page rather than to figure it out.

Strategic Use of Colours: Professional web design services believe in keeping the colour more or less neutral. Try to use loads of neutral shades in your webpage design to give it a bright, classy, clean and modern layout. It is recommended to use some flashy colours just to highlight headlines or key graphics.

Remember the Basic Rule of Visual Hierarchy: Human eyes are more conditioned to see things in a specific manner. Human eyes pay attention to things in a certain pattern. We read top to bottom and left to right. Following this pattern, most website design Sydney firms will put the important navigation buttons like “Sign Up” and “Follow” on the left-hand upper corner of the webpage. This not just makes specific button more visible to users but also improves your chances to get more followers or sign ups.

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Put Easy-To-Read Texts: Text is a primary weapon to impress the visitors. Therefore, web design services always use easy-to-read and simple texts on your website devoid of any dual meaning and ambiguity. Also don’t choose a font size which is too small to read, making things disappear from the page.

Things You Should Check before Hiring a Website Designer

With the advent of internet, the whole world is the playground for every small and big business house. If you are also one of them, then you must be well equipped with a website which will mark your presence in the web world.

To make your brand’s presence a successful venture, you need to hire a professional web designer Sydney. With so many web designing firms, it might be little confusing for you to focus on the right one. We are going to help you to select the right web designer with the following easy-to-follow tips.

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Do Your Research Work: Web designing might not be your cup of tea but you can at least get some basic knowledge on the subject by asking your friends, colleagues and searching the internet. Having the basic idea on web design is surely going to help you to make your search for web design Sydney easy and effortless. You can trust the Sydney Website Design for their undisputed service standard and professionalism.

Check out the Portfolio of the Web Designer: You should always check the web designers Sydney portfolio before making your final decision. This practice will allow you to take a deep look at the previous works of the web designers which in turn help you to know whether the designer can visualize your thoughts and make a website reflecting all essential components to assist in growth of your business. Talented and professional web designers from WebDesignCity understand your taste and work accordingly to match that.

Search Engine Optimisation: The primary goal of every online website is to generate more and more traffic for you. In order to reach millions of potential customers or clients, your website has to be listed on the first page of the search results. Search Engine Optimisation (SEO) is something that can only be achieved by hiring a professional web designer as he/she knows the tricks to push you further towards your goal. No amateur can do this SEO job for you.

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Maintenance Service: It is not just sufficient to have a proper website for your business. You also have to maintain the website by making time to time changes and revisions whenever it is required. While looking for a website design Company in Sydney, you should choose the one which offers impeccable web designing service along with round-the-clock maintenance service.

Cost: Like any other service, you will be charged for the web designing service too. Be careful while deciding on the pricing. Too much low-cost web designer may cause more expenditure to be made in some other way. At www.webdesigncity.com.au you will get outstanding web solutions in affordable price.

What factors can spoil your website design and SEO

While investing in online business, the organization has to be proficient about two things, a proper website design and the right marketing technique. Believe it or not, these two factors are inter-related and a mistake in the website design may have an impact on the SEO and marketing of the company. It is thus quite essential to choose the right website designer who will have the insight to the whole thing and will be able to deliver as per the requirement of the client. There are factors that can harm the SEO and if you can avoid the same, you can be rest assured about the website.

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Infinite Scrolling: You must have come across websites where a page has infinite scrolling option without anything to display. Scrolling is good for many website but not for all. However, grouped content makes more sense and websites with infinite scrolling often confuse the user about what to expect next. Make sure that scrolling is a requirement and stay away from it if you are not sure.

Lack of mobile compatibility: Most of the people use internet and related services through their smartphone. It is utmost important to make the website mobile friendly as that would have an impact on your traffic and SEO. The browser support is different from mobile from that of computer and that is where the mobile compatibility comes into picture.

Using Tables: While in many case tables may provide a collective view of the overall data, it may also make the website look complicated. The web design with tables doesn’t look good enough for the person viewing the website. Try to avoid the tables and go with a cleaner look for the website.

Choosing complex web design: There are many Website Design companies that will tell you to choose a design with loaded flash player. Static website design is simple but they are easy to load. The people coming to the website will have less loading time. In many cases, people leave the page because it takes a lot of time to wait. While flash may make a web page look good it would not make much sense if you are concentrating on SEO.

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Parallax Scrolling: There is no issue as far as impact of parallax scrolling is concerned. However, if you are using such a scrolling for your website, you will have lower SEO ranking for the search engines. The web pages with such scrolling and images take longer time to load too.

A Sydney website design company has the proper knowledge about the things that can have negative impact on the SEO. The website designers must be well aware of the SEO needs of the company in order to provide the right solution to the client.

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