It is quite likely that you have invested in hiring SEO services, also ensured that you have a server that is well-configured, have not left any stones unturned as far as digital marketing is concerned, and you pay well for buying bandwidth. However, despite all these efforts, you have not been able to derive the optimum benefits and your website is not getting the rank it should.
Can Google Page Speed Insights come to your rescue? Perhaps, yes it can. How can this tool help you?
There are few important aspects that you can consider for better website performance-
1. Allow Compression of Content– Reduce Bytes Transmitted
Whenever you send any content to a client, compress it in Deflate or GZIP format. By compressing you are minimising the bytes. As such, the bytes that you transfer over a network are less. So, the time for download will be lower too.
2. Server Response Time – Google Page Speed Insights
The tool that measures website performance takes into account server response time. It sets off in the event server’s response time is not within >200ms, which is regarded as the time taken for the HTML code to load. Using Google Insights analysis will enable you to find out the probable cause for slow response time.
3. Browser caching- How will it impact website performance
It takes a lot of time for static files to load. Files that you download earlier are already stored in the browser’s cache storage. It is best if the data is provided from the local cache storage itself when required, instead of getting them from the server again, which would mean downloading them again and that would eat up not just space but bandwidth too.
4. Landing Page Redirects must be Avoided
Avoid redirecting landing pages repeatedly to the point from where the data is again sent to the client. This results in so called ‘latency’. One of the main reasons that cause website performance to slow down is with every redirect; a new HTTP ‘request-response’ sequence takes place. This is prominent with any hand-held device if the net connectivity is poor. To overcome this problem to a great extent, website developers make use of Responsive design that has been found to nullify the effects to a great extent.
Apart from the measures that you can employ for optimal site performance, optimising content, both textual and visual is another way to enhance output. As far as the question of Google Page Speed Insights arises, it is a proven and tested tool that has taken over the website designing industry by storm, evolving it for delivering better results.
The ecommerce industry has witnessed a lot of growth in the last few decades. A lot of companies are willing to switch into an e-commerce store along with the existing offline platforms. The main objective is to acquire more customers and expand the company’s reach beyond certain limits. But only having a company website would not do the job for you. You must be able to establish a responsive eCommerce website design and look forward to a successful run in the industry.
Your Online Presence Should Be Able To Create A Positive Impression
Similar to the real-life scenario, first impressions matter in the e-commerce section as well. Whenever customers enter into a poorly designed, disorganized shop, they prefer to step out and never walk in again. Same thing applies for your online shop where a chaotic structure might compel the customers to leave without any further queries. Therefore, while you choose the website design for your company, make sure that you work keeping the customer’s point of view in mind.
Websites Build Up The Trust Between The Online Retailers And The Customers
There is no doubt on the fact that a perfectly designed business website adds brownie points to your online promotional plan. Whether you own a big scale company in the industry or a smaller version of an organization, a properly organized website would always bring out positive results. In order to persuade your customers to trust you and build up a relationship, a professional outlook of your company website is very crucial.
Enhancement Of Buying Experience By Better User Friendliness
Website design has a vivid importance in the successful terrain of online retailers as it tends to procure the customer experience. Customers should be able to feel comfortable while using your company website. Each and every section of your website should provide a simple interface which would enhance its usability and thus, increase the customer interest. So it can be said that in order to keep your company website in proper shape, a thorough establishment and maintenance strategy must be followed. Without the efforts of the company, managing a professional company website would not be an easy job to handle.
The business website of the online retailers would help them to promote the products and services offered by them along with the various discounts and offers. In this way, it would get easier for the companies to build up a stronger customer base and rise up the sales chart subsequently. So in order to highlight the recognition value of your company and march ahead towards a particular goal, a responsive website design comes out to be an essential factor. As online retailers you must try to keep your website as professional and advanced as possible.
If you want to dominate the digital world, you must be aware of the latest SEO tactics and strategies that help in dominating the SERPs and generating more revenue. Here are some of the latest SEO trends that you must be aware of to be ahead of your rivals.
Structured ‘Data Mark-up’ Is Absolutely Essential
With the growing importance of artificial intelligence, structured data has also become important. To effectively use artificial intelligence, quick content processing is an absolute necessity long with their association with one another. It is essential to comprehend schema, structured data and passive and active search behaviours, which signal the intent to enable then search behavior to become a huge effort of the findability.
Moreover, the contextual relationships which exist between the behaviours and topics are supported by the structured markup. This is an essential SEO trend that we need to comprehend, test and implement for the year 2019.
Generating Outstanding Content Is a Must
According to the updated Google algorithm of 2018, Google is emphasizing on the quality of the content. The websites that offered exceptional quality of the content soared high up on Google’s SERP. On the other hand, the websites with inferior quality content suffered. This SEO trend of Google of rewarding websites on the basis of content quality would continue in 2019 as well. According to a digital marketing specialist, those who are generating content for keeping their blog alive would not be able to survive in the market.
Improving E-A-T is a Key SEO Trend of 2019
E-A-T is the acronym of ‘expertise’, ‘authority’ and ‘trustworthiness’. According to this trend, you can only rank high up on the search engine of Google by providing quality content on a subject you have authority over. It is essential to look into promotion and content distribution from the standpoint of reputation. You could hire experts for leveraging and authoring data from the known authorities and making sure the credit and credentials are given to both the entities and author.
Investing in the Technical Aspects of SEO
As the websites are becoming more complex, it is becoming imperative to invest in the technical aspect of SEO. Some of the key areas to consider are JavaScript, speed and progressive webApps (PWAs).
Speed: Once it is known that Google would reward all the websites on the basis of speed, the web pages would become less complex and load faster.
JavaScript: The websites would be JavaScript-driven. Hence it is time to get acquainted with JavaScript.
Progressive Web Apps: The entrepreneurs have to start thinking how could their websites live on the PWA.
On-Page SEO Optimisation Trend Would Grow in Importance in 2019
The on-page optimisation trend would continue to grow in importance in the year 2019. Apart from on-page optimisations, some of the chief website optimisation would be making sure the search for the internal sites is offering relevant results, shortening of the conversion process, making sure the repeat customers restock the commonly bought items etc.
These are the various SEO trends of 2019 that you should be acquainted with to give your competitors stiff competition.
