Must-Have Pages for Your Ecommerce Website – Optimising your website for the customer journey can put your best foot forward as a premier sales tool. This will be your best means of introducing and converting clients to your products.
In contrast to your physical business, your website has a variety of ways to access it. Social media, online search, and email marketing are all possible ways your customers can find you. It is vital that you optimise every page of your website for eCommerce development and to convert visitors.
Homepage
There is no denying the importance of the homepage. It’s typically the very first page to address an eCommerce website design. It is frequently the first image a brand gets to create.
It features products and categories that are trending, with lifestyle photography, and promotions. Communicate the company’s unique selling points and emphasise any brand promises, such as free shipping.
The homepage is the site’s entrance. However, please remember that visitors can also access other pages directly from the homepage.
About page
One of the best methods to engage clients and enhance connection is through the vital About page.
You can achieve several objectives via your website’s “About” section. It includes what makes you special and qualified and demonstrates your values and mission. It also enables you to create your original narrative.
The greatest ” About pages” address how you will use your innovation and approach to tackle the challenges of your clients.
If your business places a high emphasis on partnerships and community involvement, kindly include images of your team participating.
Confirmation Page
Send the customer a heartfelt thank you once they place their order. Let them know that it was received and processed. It’s useful to show the order information and instructions for editing the order. This is helpful if the user discovers an error after submission.
If this was a visitor checkout, use this as an opportunity to ask the customer to register an account. This way you can save all the data they just provided.
Any message, not just a thank you, can be displayed on confirmation pages. The website may need to deliver an error page in place of confirmation if something goes wrong. It is necessary to convey that the product sold out by returning the error page.
Account Settings / My Profile
This page contains all the fundamental account elements. It includes your name, email, and information on changing your password, regardless of its name. It’s customary to incorporate any extra data gathered from the user, including demographic data.
Access to the customer’s saved Wishlist items can be provided through their account. Most businesses use the requirement that a buyer creates an account before adding an item to their wishlist. This acts as an incentive to encourage account creation.
Customers can view their reward balance, discover how to earn more rewards, and apply their benefits to their orders. This is possible by accessing rewards and loyalty program data from the profile page.
Contact / Help
Provide a convenient location for your customers to discover contact information for customer assistance. This includes an email address, phone number, form, and live chat, on your Help or Contact Us page. On many websites, a combination of FAQs and Contact Us offers answers to frequent queries of the past.
Don’t undervalue the value of the Contact Us page. Customer service is a key factor in a company’s expansion. It helps in making it simple and convenient for customers to contact you. This will improve their user experience and encourage them to tell their friends and family about your business.
If you want your e-commerce website to be a success, you must include these pages on your website. By incorporating it into your e-commerce website you will be able to increase traffic as well as revenue.
Resorting to hire a WordPress developer with many years of experience and expertise is prudent. Learn about the most popular WordPress themes for 2023. Nowadays, business enterprises know very well how crucial it is to have a robust online presence to remain competitive. Therefore, every company prioritises having a responsive, appealing, and engaging website that is super easy to maintain. A website plays an instrumental role in the online representation of a brand.
Building an eye-catching WordPress website with a rich user experience is a hassle-free job for an experienced WordPress developer. Contact a trusted agency to hire a professional who specialises in WordPress development. The WordPress platform can enable you to create your official business website that reflects the brand and your vision.
You will find hundreds and thousands of themes on WordPress. However, not every theme will suit your site. So, it is wise to rely on a qualified developer when it comes to making a selection of a WordPress theme that helps make the look and feel of your website pretty interesting.
Read on to learn about the 10 most popular WordPress themes in 2023.
Be – Multipurpose WordPress Theme
In terms of popularity, this multipurpose Be WordPress theme is way ahead of other similar themes. It has over 40 core features, besides having more than 650 pre-made website libraries and 2,50,000 users.
This highly sought-after theme boasts a range of design options and elements. Moreover, it consists of an advanced page as well as the best tools on the market for website building. Here are some noteworthy features of the Be WordPress theme.
- Be Builder Blocks is a continuously evolving prebuilt sections library.
- Be Builder is the lightest, most efficient, and easy to use WordPress website builder. Its unmatched abilities to build webpages include the potential to view every single element when customising it.
- Be Builder Woo is excellent in offering a straightforward technique to design an e-commerce site. It comes with consumer-friendly online shopping features, which include a cart, product previews, checkout, etc.
- Be Theme’s Header Builder 2.0 comes with 14 headers that are pre-built and consist of interactive headers and mobile-ready headers.
Blocksy – E-Commerce WordPress Theme
Blocksy is an in-demand WordPress theme owing to its speed, extensibility, and flexibility. Harnessing the potential of this particular theme can enable you to improve the functionality and appearance of your business website while building it. Blocksy’s prime features include the following;
- Intuitive options interface
- Integration of Advanced WooCommerce
- Tutor LMS
- Integration with Elementor, Gutenberg, and Brizy & Beaver
- A header builder and footer builder containing multiple elements
Total
Total WordPress theme is ideal for having seamless access to countless website design and layout options, navigation choices, and customiser settings. You can choose Total to build a highly engaging, responsive, functional, and attractive business website.
Uncode
This incredibly creative WordPress theme allows you to make good use of the tools it has to create an arresting and intuitive WooCommerce online shop. The highly advanced drag-and-drop product builder of Unicode includes over 70 mix-and-match pre-built designs and more than 500 wireframe sections.
Avada
One of the most sought-after WordPress themes that a considerable number of businesses use these days is Avada. Building a site on WordPress becomes an effortless task for a seasoned WordPress developer because of Avada. Your business website will function super smoothly and efficiently as this WordPress theme ensures impressive code quality and high speed.
Impeka
Undoubtedly, Impeka falls under the category of the most creative WordPress theme. It is one of those WordPress themes that give a developer complete liberty to build a website exactly how it was envisioned. It is an SEO-optimised theme, a plus for a website owner. Here are the features of Impeka
- WPBakery page builder
- Elementor and Gutenberg editors
- WooCommerce integration
TheGem
TheGem helps significantly in website design in a creative way and makes a site appear remarkably attractive. It consists of creative, unique, modern layouts and lots of intuitive tools, besides ensuring that the page will have the fastest loading times. You can build a stunning online store using this popular WordPress theme containing a range of WooCommerce features.
Vault
Vault comes with a plethora of top-quality design tools as well as options in a solo framework. Use it to create a highly engaging website for your business that will deliver exceptional performance. It consists of over 230 premium widgets and more than 1200 template blocks.
Woodmart
Choosing Woodmart can be immensely beneficial to build an appealing and engaging online store. A developer does not need to do much work because the drag-and-drop builder of this WordPress theme helps reduce workflow. In addition, it offers unlimited customisation options.
Rey
Building a functional and responsive ecommerce shop is easier than ever if you use Rey, a super powerful and feature-packed WooCommerce WordPress theme. It comes with Ajax navigation as well as filters so as to streamline the page browsing of your business website and its navigation functionality.
Now that you are well informed of the 10 most sought-after WordPress themes, use the appropriate ones to build a site that represents your brand online in the perfect way. The best themes can help your website stand out in every way.
Meta tags are just words and phrases that describe the content of your webpage. To help search engines comprehend and categorize your website, you need meta tags for SEO. These tags are not visible to users of your website, but they are visible in the website’s code. They are crucial to any digital marketing plan since they make it easier for users to find your website on search engines.
On SERPs, searchers will see your title and meta description. The most essential component of SEO Sydney is using meta tags to ensure that the pages of your website are properly optimised. These are the tags that go in the header of your website to describe the page in a language that Google can understand.
What are the different types of meta-tags?
Your website’s HTML code includes meta tags. They aid in the understanding of website information by search engines. And that has an impact on how your website shows up in search results.
Meta tags can also instruct browsers on how to display your website on a particular device. They can therefore ensure that your website displays properly for both desktop and mobile users.
Meta tags come in a variety of forms.
- Meta descriptions
- Robot meta tags
- Viewport meta tags
Because they aid Google in understanding the subject of your page, title tags function similarly to meta tags. The title tag is also used by Google to display your page in search results, just like the meta description is. Title tags, however, aren’t technically considered meta tags.
There are many different things you might want to inform search engines about your website, hence there are various types of meta tags that each serves a particular function while also assisting with SEO. When you create a website through WordPress development, you can get the entire thing without any hassle.
The following are some of the most significant meta tags to use:
Title: The title of your webpage is technically not a meta element, although frequently referred to as one. It should provide search engines with a basic notion of the subject matter of your page, much like the title of a book or movie. The title of every page on your website needs to be distinct, have the site name at the conclusion, and be between 50 and 60 characters long.
Meta Description: This should provide more information about the page’s content in the meta description. Each page should include a unique one that is between 150 and 160 characters long and ends with a call to action.
Robot Meta Tags: meta tags for robots Search engines can determine from this tag whether you want this page to appear in search results.
Viewport Meta Tags: Google gets informed about the size of the content on the page using the viewport meta tag. This is crucial in today’s world because website users might access your site via a computer or phone, among other devices. For the best user experience, the viewport specifies how the page should be shown in the web browser.
Hreflang Tags: With the use of hreflang tags, you can specify the nation and language of your website. If you want people from different countries to be able to view your website in their native tongues and you have a global audience, this is crucial.
Canonical tags: These indicate the location of the website’s content’s original creator. It’s crucial to identify the original source of anything that appears on the internet several times. By doing this, duplicate content issues on the web are resolved in terms of SEO.
Alt Text Tag: When it comes to image optimization, a picture may not be worth a thousand words. Use keywords to describe the images on your website in this meta tag so that both search engines and people with visual impairments can access them. Choose phrases that evoke a specific image.
Few More
You might believe that since you are familiar with the subject of your website, creating your meta tags is an easy effort. Be sure to reconsider. Start with research if you want to be sure that your meta tags are performing as best they can for SEO Sydney.
Despite not being a factor in Google’s ranking algorithm, meta descriptions are nonetheless displayed as snippets in search results to improve the searcher’s accessibility.
So, instead of using meta descriptions as a ranking component, consider them as a strategy to improve your click-through rates (CTRs). For your homepage, internal pages, and blog entries, make sure you’re using imaginative descriptions with the right keywords. Through WordPress development, you can get it all.
