Google’s 6 SEO Tips For Ecommerce Websites
Google recently shared six recommendations for improving your SEO and driving more targeted traffic to your website inside a Google Search Central video. The advice focuses on the effective use of Google Merchant Centre and data types.
Because Merchant Centre feeds are machine-readable, information is extracted more accurately than when Googlebot scans your site.
That doesn’t imply you should abandon structured information on product pages in favour of Merchant Centre. Even if you transmit product data instantly to Google via a Merchant Centre feed, structured product data is still required.
Data out from the Merchant Centre stream may be matched to structured data for your eCommerce development by Google.
Google’s SEO guidelines for eCommerce websites centre on getting the most out of both technologies.
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Before delving into particular advice, Google emphasises the need of creating a Google Merchant account and delivering structured data to Google. It is recommended that you include the latter on your web pages as well as in Google Merchant Centre.
- Your Product Pages Indexing Must Be Checked –
Googlebot does a good job of tracking links to find web pages, but it occasionally misses to crawl parts of your content. As a result, your page is not indexed and cannot rank for your target keywords.
You may check if your critical pages are indexed by doing the following:
- In Google search, enter the site: operator. Enter the exact URL after the operator to test if Google returns the result.
- Employ Google Search Console’s URL Analysis tool.
- Syncing Your Product Prices With Google –
When it comes to providing product price information to Google, there are some ground rules to follow. It should correspond to the amounts and currencies displayed on eCommerce development sites, and it should not include delivery or any additional expenses.
If you have a sale on select items, you should declare it in Google Merchant Centre so that users can see the selling prices on the Google Shopping tab, Google Images, or ordinary search. If you have price fluctuations based on delivery type, loyalty programme participation, or anything else, you should include that in your Google Business account as well.
- Reducing Your Product Data Lags –
Because Googlebot scans websites on its timetable, some of your modifications may not display in the search engine results right away. To avoid showing searchers incorrect product details, you can:
Request that Google Merchant Centre analyse your product stream more regularly.
Enabling automatic item modifications ensures that Google pulls the most current product information from your website rather than those left in the consumer feed. This SEO Sydney recommended option is presently available for the quality’s price, availability, and condition.
- Getting You Page Eligible For Rich Results –
Rich results distinguish your web pages from the competition by clearly displaying crucial product details. They can include things like inventory levels, price, average rating, and so on.
You can use the site: operators to see if your product pages return rich results. Alternatively, you can utilise the Rich Results Test. This will supply you with the complete list of qualities Google knows regarding your items. It will also show any issues you may have with product information.
- Share Inventory Locations –
If you have a retail shop in parallel to an internet one, or if you manage a physical pick-up station, you may want to disclose your inventory listings with Google. This will allow you to dominate local search and boost your visibility on the mapping feature amongst results.
You must submit inventory location information in your Google Business profile and set up a local inventory stream in Google Merchant Centre. Product identification and shop codes are examples of the latter.
- Your Products Should Be Available On The Shopping Tab –
Users who visit the Shopping tab are more likely to buy what they’re searching for, which increases their chances of conversion. However, having organized data in place isn’t enough to get your products listed on Google Shopping.
To draw customers from the Shopping page, use Google Merchant Centre to give product data sources and opt into classified ads provided in your Merchant account > Products > Feeds. Submit your full inventory in the merchandise data stream to maximum exposure throughout Google.
Conclusion:
These would be Google’s most recent suggestions for online retailers. By implementing them, you can increase the performance of your product pages on Google Shopping, Google Images, and normal search.
You can also seek the advice of a professional SEO management business, such as Web design city for SEO Sydney. Professional developers are always aware of the most important aspects of SEO for your website design. In the long term, this always helps the owners.