How Do Jewelry Brands Stand out?
How Can You Promote Online Jewelry Brands? A well-developed ecommerce jeweller platform should offer an excellent customer experience. A good user experience converts your web visitors into buyers. Ecommerce development should use interactive content to improve user experience to enhance conversion rate.
Videos can render a true representation of a product, while it also has better convincing ability compared to plain text content. However, videos can only prove effective for business marketing if you pay attention to the content development process. An informative and appealing video can fetch magical results for your ecommerce store.
In the following section, find a few crucial and useful tips to implement videos on your ecommerce website.
Product Close-ups in Slow Motion
Most jewellery buyers want close-up shots of the products, as they want to understand the quality and texture. Product close-up shots are essential for jewellery, clothes, bedding items, foods, and many more. Many ecommerce websites render a zoom-in feature to check product details. However, static content is losing its charm quickly due to the advent of video content.
You can create videos that feature product close-up in slow motion. Close-up shots in slow motion help the buyers understand the jewellery’s texture and quality. At the same time, it makes the product posh and attractive. As a result, such videos increase the conversion rate of your ecommerce store.
Add a Pinch of Emotion in Your Content
The global business world is driven by emotion, as buyers’ emotion or sentiment creates a new trend in buying. Most people follow the trend and purchase the products according to their requirements. Nevertheless, people also purchase certain products following the trend without thinking much about their benefits or usefulness to their lives.
Therefore, understanding the buyers’ emotions is a great way of selling products. Jewellery is an emotion due to its auspiciousness. People purchase them for special and memorable occasions. When you create videos for your jewellery ecommerce store, you should invoke the emotional value of a product.
For example, vintage jewellery collections can bring back nostalgia to people. Therefore, you should create videos that invoke the nostalgic part associated with the product. There is an emotional aspect associated with every product or service. Therefore, the sellers must understand and explore those emotional aspects and invoke them in videos.
Short and Engaging Videos
While manufacturing videos for your jewellery ecommerce store, you must keep the engaging aspect in mind. Many businesses invest time and money to create creative and engaging content, though they do not get the right result. Such things can happen due to the length of the videos. Even though the video is engaging, people want it short.
Most buyers skip videos that are long, as they do not have enough time to watch such lengthy videos. Ideally, an advertising video on a product or service should be 15 to 20 seconds long. On the other hand, product reviews and guides should have three minutes maximum. Optimising the video lengths will improve engagement, eventually leading to a steady increase in product sales.
Feature Happy Buyers on the Videos
Another excellent way of increasing product sales through videos is featuring happy buyers in the video. You can ask your buyers to create short videos and express their happiness in purchasing your products. Your company may offer freebies or discount coupons in exchange for such videos from the customers.
Your video editing team can compile videos of multiple customers and create one video to feature multiple happy customers. Such videos motivate hesitant leads to convert into buyers. Moreover, videos of real customers also enhance trust in your ecommerce brand.
Collaborate with the Influencers
Nowadays, various jewellery ecommerce brands collaborate with social media influencers to promote their products. You can create videos featuring such influencers who can motivate your leads to convert into buyers. Videos with influencers are mostly uploaded on social media websites, though ecommerce websites should also feature such videos on their web stores.
Conclusion
Many companies do not invest in videos yet due to financial reasons. People commonly perceive that creating videos is a costly thing. Videos can be costlier than other content, though videos can fetch a higher return on investment (ROI).
Your company can enjoy an excellent conversion rate by investing in videos. So, ecommerce websites must integrate videos to exhibit and advertise their products or services. You can contact Web Design City for a professional jewellery website design Sydney and online marketing for your jewellery brand.