Category: SEO

For any local business, SEO is one of the most important factors that not only helps to rank the business high but also helps to make it popular among the people in the area. Recognition is the primary aim of any local startup. Therefore, if you want to rank your business high up in the category, having a happy and…

In the digital marketing scenario, search engines come out as one of the chief sources of generating traffic on various websites. However, in order to excel in this strategy, one needs to win the race of reaching the top of the page for any of the search engines like Google, Yahoo, Bing or Duck Duck GO. All the websites are…

There are times when you have the idea of boosting your business sales and posts with the help of SEO services in the market. But do you really know the true potentialities of Google posts? If you are still optimising your business locally and wishing for a rise in the sales immediately then you are evidently living in a bubble.…

Developing and maintaining a company website had never been easy and cheap for any entrepreneur. There are a host of websites that cost a bomb to post for a particular company as a marketing tool. But in order to cut down the costs related to website maintenance, there are a few tips that you must follow. These tips would not…

It is quite evident that the technological scenario of the industries is changing at a rapid speed. With new technologies and upgradation, all the basics of marketing strategies are taking vigorous turns. SEO have been a marketing tool for a long time. But the main point of focus is whether this extremely popular strategy manages to stay strong in this…

Google tends to offer brand new rating sign every year. In the year 2014 HTTPS became a new rating sign. In the next year i.e. in 2015, mobile usability became the new rating sign. Next in 2016 Rank Brain came onto the scene, and in the year 2017, the HTTPS websites experience an essential push. Now in this year 2018,…

Number one ranking on search engine, this is the goal for which every business runs and optimize their website using various tools. But are you the only one in the race, there are multiple businesses who all running to attain the finite space available on the SERP. The new era of SEO may be modifying this priority. It becomes vital…

Semantic search came in 2013 with the release of Hummingbird update and created huge noise in the SEO industry. Semantic search was focused on the intent of the searchers queries with the goal to deliver more relevant results. How does semantic search work? Earlier Google used to find and show the result to the searcher based on the keyword interpretation,…

Have you noticed your website recently on a smartphone, is it well optimized? Is the text coming in small format?Is it providing the readability to the users? How is your graphics doing?Is it looking enticing? Is your site is up-to-date with the latest trends? Is your website content receiving the user'sattention? If you have just answered NO to the questions…

Google has officially announced the Video upload feature on Google My Business (GMB) Dashboard. The businesses can now view and upload the videos on the GMB page for the customer views. It is currently available for the video length of 30secs. How to access Video in Google My business dashboard: 1. Go to the GMB dashboard and click on the…

“Content is King” the most overused line that we all have been hearing for a couple of years and many experts' time, on time are imposing lights on how content can be leveraged for business success. Content is a massive tool that allows you to build a strong relationship with your audience. But, If your content has not reached the…

As now Year 2018 has arrived and each SEO in every business is thinking about which new campaign strategy to embed in their approach to maximize the results on Google search engine in terms of Google #1 rank, Traffic on website, Leads, Conversions etc. Being an SEO, we always work towards making the campaigns and activities success, but not every…

Google has officially talked about what webmaster should focus on when writing the Meta descriptions after the Google has extended their search engine snippets. In the beginning of this month, Google has confirmed that it has extended the search snippet from 160 characters to maximum of 320 characters. Although the length has been extended the fundamentals of writing a description…

This being the first SEO starter guide in several years, it holds huge importance for the digital marketing industry. Google has announced that the old PDF format of the SEO starter guide has been retired which was published in 2008 and is now replaced with a new web based version. The updated version has additional sections required by the search…

Machine learning is now the future of digital marketing. But only few of the SEO experts are showing their inclination towards it. Experts primarily use the on-page and off page SEO techniques as machine language is still a name and not so much to think about. Machine language has not even changed the landscape of SEO. But if the same…