Must-Have Pages for Your Ecommerce Website
Must-Have Pages for Your Ecommerce Website – Optimising your website for the customer journey can put your best foot forward as a premier sales tool. This will be your best means of introducing and converting clients to your products.
In contrast to your physical business, your website has a variety of ways to access it. Social media, online search, and email marketing are all possible ways your customers can find you. It is vital that you optimise every page of your website for eCommerce development and to convert visitors.
Homepage
There is no denying the importance of the homepage. It’s typically the very first page to address an eCommerce website design. It is frequently the first image a brand gets to create.
It features products and categories that are trending, with lifestyle photography, and promotions. Communicate the company’s unique selling points and emphasise any brand promises, such as free shipping.
The homepage is the site’s entrance. However, please remember that visitors can also access other pages directly from the homepage.
About page
One of the best methods to engage clients and enhance connection is through the vital About page.
You can achieve several objectives via your website’s “About” section. It includes what makes you special and qualified and demonstrates your values and mission. It also enables you to create your original narrative.
The greatest ” About pages” address how you will use your innovation and approach to tackle the challenges of your clients.
If your business places a high emphasis on partnerships and community involvement, kindly include images of your team participating.
Confirmation Page
Send the customer a heartfelt thank you once they place their order. Let them know that it was received and processed. It’s useful to show the order information and instructions for editing the order. This is helpful if the user discovers an error after submission.
If this was a visitor checkout, use this as an opportunity to ask the customer to register an account. This way you can save all the data they just provided.
Any message, not just a thank you, can be displayed on confirmation pages. The website may need to deliver an error page in place of confirmation if something goes wrong. It is necessary to convey that the product sold out by returning the error page.
Account Settings / My Profile
This page contains all the fundamental account elements. It includes your name, email, and information on changing your password, regardless of its name. It’s customary to incorporate any extra data gathered from the user, including demographic data.
Access to the customer’s saved Wishlist items can be provided through their account. Most businesses use the requirement that a buyer creates an account before adding an item to their wishlist. This acts as an incentive to encourage account creation.
Customers can view their reward balance, discover how to earn more rewards, and apply their benefits to their orders. This is possible by accessing rewards and loyalty program data from the profile page.
Contact / Help
Provide a convenient location for your customers to discover contact information for customer assistance. This includes an email address, phone number, form, and live chat, on your Help or Contact Us page. On many websites, a combination of FAQs and Contact Us offers answers to frequent queries of the past.
Don’t undervalue the value of the Contact Us page. Customer service is a key factor in a company’s expansion. It helps in making it simple and convenient for customers to contact you. This will improve their user experience and encourage them to tell their friends and family about your business.
If you want your e-commerce website to be a success, you must include these pages on your website. By incorporating it into your e-commerce website you will be able to increase traffic as well as revenue.